WhatsApp Message Template Approval: A Practical Guide
Template rejections slow everyone down. Here's how approval works and how to get yours approved on the first try.
Why templates need approval
Any business-initiated WhatsApp message uses a template, and Meta reviews templates to keep spam and abuse off the platform. Approval usually takes minutes to a few hours.
Pick the right category
Templates fall into Marketing, Utility, and Authentication. Category affects pricing and review — labelling a promo as Utility is a common rejection reason. Choose honestly.
Common rejection reasons
Mismatched category, placeholder abuse (a template that's almost all variables), missing or unclear content, and promotional language in a Utility template are the usual culprits.
Tips to get approved fast
Write clear, specific copy; keep variables meaningful; match the category to the intent; and preview in Sandeshly's sandbox before submitting. Our template manager tracks status so you're never guessing.